Curbside groceries are a big hit during Publix test

By | Mar 16, 2011

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Publix recently tested a new service for curbside delivery of customer groceries and have found the test, originally scheduled to be a year long, to be very successful in just a few short months of testing.

The curbside pilot program began in September. Execs at Publix didn’t need the entire year to figure out the new service is quite popular as customers drove much further than expected just to come to the store that offered the service.

Imagine the convenience of pulling up to a designated spot in the grocery store parking lot and a grocery clerk comes out with a cart full of items you pre-ordered online. Publix charges just $7.99 for this service and for the test at least, the service is only available at two Publix locations – Toco Hills Shopping Center in Atlanta, Georgia and in Tampa, Florida at the Shoppes of Citrus Park location on Gunn Highway.

Simply log on to the Publix curbside site located at: and start shopping online. Once you arrive at the store during your conveniently scheduled pickup time, the clerk will take your payment and load your groceries and you’ll be on your way.

It appears the $7.99 fee is not detracting customers from using the service either, rather, customers like the idea of sticking to a list in these tough times. Shopping online for your groceries makes it easier to stick to your plan without the temptation of the bakery isle tickling your senses.

Publix officials say they were quite surprised at some of the shopping data they collected from the test so far. It turned out that soccer moms are not the only people using the service. Officials have found that it’s been popular with those who are handicapped as well as those on a tight budget and people are flocking to the stores from miles away to enjoy the convenience.

If you have used Publix curbside service in Tampa or Atlanta, send us a comment and let us know what you think about it.

2 Comments so far
  1. julie March 30, 2011 5:18 pm

    Any word on curbside going anywhere else? We would love to see it here, in the West Palm Beach area!

  2. Edge of Normal May 26, 2011 5:53 pm

    Nothing new about expansion, but I personally used the service a couple of weeks ago and it was awesome! No lines. no waiting around. No screaming kids. The Publix people came out to the truck, grabbed our debit card, went inside and rang up the charge and came out with our shopping cart full of stuff. The order was accurate and the Publix folks loaded everything right into the truck for us. It was really quite easy and ultra-convenient and shopping online in advance was really cool too. How many times have you come back from the store only to remember something you were supposed to buy but forgot to? Shopping online in advance makes it really easy to get everything on your list. A+++

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