http://www.edgeofnormal.com/2009/06/01/a-beginners-guide-to-direct-response-tv-drtv/ Covering issues about politics, the current political environment and small business. Mon, 02 Jan 2012 21:49:54 -0500 hourly 1 http://wordpress.org/?v=3.0.4 http://www.edgeofnormal.com/2009/06/01/a-beginners-guide-to-direct-response-tv-drtv/comment-page-1/#comment-152 TeleBrands Mon, 07 Jun 2010 15:08:50 +0000 http://www.edgeofnormal.com/2009/06/01/a-beginners-guide-to-direct-response-tv-drtv/#comment-152 Great tips for bringing a product to market. It's unfortunate that it would take such a large investment to try something like this. It seems like a large risk. Great tips for bringing a product to market. It’s unfortunate that it would take such a large investment to try something like this. It seems like a large risk.

]]> http://www.edgeofnormal.com/2009/06/01/a-beginners-guide-to-direct-response-tv-drtv/comment-page-1/#comment-138 John Helmsderfer Mon, 31 Aug 2009 18:45:28 +0000 http://www.edgeofnormal.com/2009/06/01/a-beginners-guide-to-direct-response-tv-drtv/#comment-138 I appreciated your comments. I’m in the process of doing research myself. I have a word document that you might find helpful, which I can email to you if you forward me your email address. Can you share any information on ranges for royalty rates? I’ve done industrial products at 10% and know that that is too high. I have a friend that does retail toys and he says 3-5% but I have heard less than 1%, particularly through Telebrands. Hard to make any money at less than 1%. Also, the industry seems to be more prone to knock-offs then I have experienced with licensees of industrial products. Intellectual property, particularly if patent pending, doesn’t seem to be much of a discouragement given the short life cycle. Most of the information on knock-offs comes from Remy Stern’s book, “But Wait, There’s More” and….. “This Business Has Legs”. I would like to do this business myself, but it doesn’t sound like the knock-off crew will give you time to do that. I read another article about the guy who invented the Water Sweep Broom. It sounds like a market share land grab. I would welcome any comments on this. I appreciated your comments. I’m in the process of doing research myself. I have a word document that you might find helpful, which I can email to you if you forward me your email address.
Can you share any information on ranges for royalty rates? I’ve done industrial products at 10% and know that that is too high. I have a friend that does retail toys and he says 3-5% but I have heard less than 1%, particularly through Telebrands. Hard to make any money at less than 1%. Also, the industry seems to be more prone to knock-offs then I have experienced with licensees of industrial products. Intellectual property, particularly if patent pending, doesn’t seem to be much of a discouragement given the short life cycle. Most of the information on knock-offs comes from Remy Stern’s book, “But Wait, There’s More” and….. “This Business Has Legs”. I would like to do this business myself, but it doesn’t sound like the knock-off crew will give you time to do that. I read another article about the guy who invented the Water Sweep Broom. It sounds like a market share land grab. I would welcome any comments on this.

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